Heinz/ketch-up meetings
Gen Z has unique breakfast habits – they love unconventional meals and tend to eat at unconventional times. But with busy work schedules blocking the entire calender, many skip breakfast altogether, which means missing out on Heinz Jalapeno Ketchup.
This is an opportunity for Heinz to step in as the boss people don't have and schedule breakfast - ensuring time to eat. Ketch-up Meetings is a 15 minute calender block dedicated to breakfast,powered by Heinz. A campaign that makes breakfast the most important meeting of the day!
Team: Lucas Kronemyr, Adam Wibom, Olivia Matthiesen Stenberg, Ella Hahn
