Clash Royale/
CHALLENGE: Clash Royale is a game where your trophies define your skill and your determination to win att all cost. Meanwhile, old trophies and medals from childhood gather dust in homes around the world — awards you once gave everything to win.
OPPORTUNITY: Even though you sacrificed blood, sweat, and tears for trophies in real life, nowadays they’re worthless.
SOLUTION: We let players scan their old trophies in the Clash Royale app and turn them into in-game trophies, unlocking new arenas, items and exclusive rewards. To deepen engagement, we reached out to childhood champions on social media, to remind them of their past victories and engage the community to rediscover their own triumphs in Clash Royale. By merging nostalgia with gameplay, we ensured that what once meant everything, now matters again.
Team: Lucas Kronemyr, Wilma Stenberg, Tess Lundvall
